Foundations, concealers, CC creams and complexion boosters, judged on shade range, coverage, finish and all-day wear.

The Nural backs off its heat as it nears your scalp and pauses itself when set down. It is a real feature, but cheaper high-speed dryers dry hair almost as fast.

Shark's $299.99 CryoGlow adds chilled under-eye pads to a red, blue and infrared LED mask. The cooling is a genuine differentiator, but it costs battery life, adds fan noise and makes the mask heavy.

The viral drugstore mascara delivers real length and clean separation for $13.99. It does not out-volumize the best prestige formulas, and the washable version trades staying power for easy removal.