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The Beauty of Joseon homepage, showing its Korean skincare range
K-Beauty & J-Beauty

Beauty of Joseon review

Relief Sun is the single best argument for buying Korean sunscreen, and it costs about eighteen dollars. The rest of the range is quietly excellent too.

8.6/10Read
The Fenty Beauty homepage, showing its complexion and colour range
Makeup Brands

Fenty Beauty review

Fenty did not invent inclusive shade ranges; it made them non-negotiable. Eight years on, the question is whether the formulas are as good as the principle.

8.6/10Read
The e.l.f. Cosmetics homepage, showing its affordable makeup range
Drugstore & Value

e.l.f. Cosmetics review

e.l.f. built a business copying prestige products at a fifth of the price and somewhere in the last few years started making things nobody else had done first.

8.6/10Read
The Rare Beauty homepage, showing its blush and complexion range
Makeup Brands

Rare Beauty review

One product made this brand, and it is so good that it has distorted how everyone judges the rest of the catalogue. The accessibility work in the packaging deserves more attention than the blush does.

8.4/10Read
The Shiseido homepage, showing its skincare and sun care ranges
K-Beauty & J-Beauty

Shiseido review

Shiseido has been doing cosmetic science since 1872 and it shows in the places that matter: sunscreen, emulsions, and a foundation range built by people who understand skin.

8.4/10Read
The Tower 28 Beauty homepage, showing its sensitive-skin makeup range
Clean & Indie Beauty

Tower 28 Beauty review

Tower 28 was founded by someone with eczema and built its whole range around not triggering it. That constraint produced better makeup than most brands manage without it.

8.1/10Read
The Kosas homepage, showing its makeup and skincare hybrid range
Clean & Indie Beauty

Kosas review

Revealer Concealer is one of the best concealers made and it happens to contain caffeine, peptides and hyaluronic acid. That combination is harder than it sounds.

7.9/10Read
The NYX Professional Makeup homepage, showing its colour cosmetics range
Drugstore & Value

NYX Professional Makeup review

NYX has been quietly making professional-quality makeup at supermarket prices for twenty-five years, and the liner and gloss ranges beat things costing four times as much.

7.9/10Read
The NARS Cosmetics homepage, showing its colour cosmetics range
Makeup Brands

NARS Cosmetics review

NARS has been making the best blush in the industry since 1994 and has never quite been given credit for how good the rest of its pigment work is.

7.9/10Read
The Saie homepage, showing its dewy complexion makeup range
Clean & Indie Beauty

Saie review

Saie makes a very specific kind of complexion — wet, lit-from-within, barely there — and it does it better than the much larger brands chasing the same look.

7.8/10Read
The Dr.Jart+ homepage, showing its Cicapair and Ceramidin ranges
K-Beauty & J-Beauty

Dr.Jart+ review

Dr.Jart+ introduced the West to BB cream and then quietly became a serious barrier-repair brand. Cicapair is a strange product that works better than it has any right to.

7.8/10Read
The MAC Cosmetics homepage, showing its colour cosmetics range
Makeup Brands

MAC Cosmetics review

MAC built the shade ranges everyone else copied, then spent a decade being out-innovated by brands it taught. The lipsticks are still the best-organised range in the industry.

7.7/10Read
The Charlotte Tilbury homepage, showing its makeup and skincare range
Makeup Brands

Charlotte Tilbury review

Charlotte Tilbury sells the feeling of being made up by a professional, and three or four of its products genuinely deliver it. The skincare is where the spell breaks.

7.6/10Read
The Dior Beauty homepage, showing its makeup, fragrance and skincare ranges
Luxury Beauty

Dior Beauty review

Dior Beauty contains two brands: a professional makeup house doing genuinely excellent work, and a marketing operation selling the most ubiquitous fragrance on earth.

7.5/10Read
The Anastasia Beverly Hills homepage, showing its brow and eye makeup range
Makeup Brands

Anastasia Beverly Hills review

ABH knows more about eyebrows than anyone in the industry and keeps trying to be a full-range colour house instead. The brow products are worth the money; most of the rest is not.

7.3/10Read
The Urban Decay homepage, showing its eyeshadow and setting spray range
Makeup Brands

Urban Decay review

Two products keep Urban Decay on shelves: a setting spray and a discontinued palette people still mourn. The eyeshadow formula is as good as it ever was, and the brand has forgotten what to do with it.

7.2/10Read
The Sisley Paris homepage, showing its botanical skincare range
Luxury Beauty

Sisley Paris review

Sisley is the quiet one among the French luxury houses: family-owned, botanically obsessive, and expensive in a way that generates far less argument than La Mer does.

7.1/10Read
The Tom Ford Beauty homepage, showing its fragrance and makeup range
Luxury Beauty

Tom Ford Beauty review

Tom Ford Beauty is a fragrance house with a makeup range attached. The Private Blends are genuinely good and genuinely overpriced, and the lipsticks are better than anyone admits.

7.0/10Read
The Glossier homepage, showing its makeup and skincare range
Makeup Brands

Glossier review

Glossier invented the look of 2016 and has spent the years since trying to be a real beauty company. Two products still deserve their reputation; the skincare never did.

6.9/10Read
The Beautycounter homepage, showing its clean beauty range
Clean & Indie Beauty

Beautycounter review

Beautycounter spent a decade campaigning for cosmetics regulation and selling mid-tier products at premium prices through a multi-level sales force. Both halves of that need examining.

6.7/10Read