
La Roche-Posay review
Judge La Roche-Posay on its European catalogue and it is close to the best mass skincare brand in the world. Judge it on what an American can put in a basket and the picture changes.
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Judge La Roche-Posay on its European catalogue and it is close to the best mass skincare brand in the world. Judge it on what an American can put in a basket and the picture changes.

Almost alone in beauty, Paula's Choice tells you how much of the active is in the bottle. That transparency is the product. The question is whether the formulas justify a price that has quietly doubled.

CeraVe built an empire on three ceramides and a fatty alcohol. The formulas are genuinely good and genuinely boring, which is the point — but the range has gaps the marketing does not admit to.

Relief Sun is the single best argument for buying Korean sunscreen, and it costs about eighteen dollars. The rest of the range is quietly excellent too.

COSRX sells unglamorous products in plain packaging at low prices, and several of them are the best thing in their category at any price. The snail essence deserves its reputation.

The INKEY List does what The Ordinary does and then tells you, in plain English, what you have just bought and when to use it. That difference is worth more than it sounds.

Hada Labo's hydrating lotion has an ingredient list you can read out loud in ten seconds and it has outsold almost everything in Japan for two decades. There is a lesson in that.

Innisfree built a following on cheap, effective, pleasant skincare with a green-island story attached. A global rebrand and a rush of new launches have blurred what it is for.

A real stem-cell scientist put his name on a moisturiser. The underlying burn research is genuine; the leap from it to a $290 face cream is where the argument gets thin.