Skincare Brands
La Roche-Posay review
Judge La Roche-Posay on its European catalogue and it is close to the best mass skincare brand in the world. Judge it on what an American can put in a basket and the picture changes.
8.9/10Read
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Skincare Brands
CeraVe review
CeraVe built an empire on three ceramides and a fatty alcohol. The formulas are genuinely good and genuinely boring, which is the point — but the range has gaps the marketing does not admit to.
8.7/10Read
K-Beauty & J-Beauty
Hada Labo review
Hada Labo's hydrating lotion has an ingredient list you can read out loud in ten seconds and it has outsold almost everything in Japan for two decades. There is a lesson in that.
8.3/10Read
Haircare Brands
Briogeo review
Most clean beauty brands treat textured hair as an afterthought. Briogeo was built by someone with 3B curls, and it is the difference you can feel in every formula.
8.0/10Read
Haircare Brands
Living Proof review
Living Proof was founded by MIT scientists and sells itself on molecules nobody else uses. Two of its lines genuinely deliver; the rest is expensive haircare with a better-than-average story.
7.5/10Read
Drugstore & Value
BYOMA review
BYOMA sells the skin-barrier argument in highlighter pink at drugstore money, and the cheap end of the range is genuinely well made. The trouble is that everything it added on top of the idea is the part that does not hold up.
7.3/10Read
Skincare Brands
Drunk Elephant review
Drunk Elephant built a brand on banning six ingredient classes. Some of that argument is sound, some of it is marketing, and the prices attached to it are increasingly hard to defend.
7.1/10Read