The ranking
Every house we have scored
One rubric, five weighted criteria, no sponsored placements. A score describes the brand on its publication date — reformulations and price rises move it, and we say so when they do.
7Brands scored
7.6Mean score
0Rated 8.6+
#BrandBest forPrice bandScore
01
OlaplexHaircare Brands · Strong
Chemically treated, bleached or heat-damaged hair$30–$628.1/10Review 02
BriogeoHaircare Brands · Strong
Curly, coily and textured hair that needs moisture without heaviness$26–$528.0/10Review 03
K18 HairHaircare Brands · Strong
Badly damaged hair that needs a visible result immediately$29–$757.8/10Review 04
RedkenHaircare Brands · Strong
Colour-treated hair that needs strength without stiffness$24–$467.6/10Review 05
Living ProofHaircare Brands · Mixed
Fine hair that goes flat under conventional conditioner$26–$487.5/10Review