The ranking

Every house we have scored

One rubric, five weighted criteria, no sponsored placements. A score describes the brand on its publication date — reformulations and price rises move it, and we say so when they do.

6Brands scored
7.6Mean score
0Rated 8.6+
#BrandBest forPrice bandScore
01
Maison Francis KurkdjianFragrance Houses · Strong
Serious perfumery from a named perfumer who is still composing$125–$4958.5/10Review
02
DiptyqueFragrance Houses · Strong
Fig, fresh florals, and candles that actually burn properly$40–$3208.0/10Review
03
Le LaboFragrance Houses · Strong
A distinctive, slightly austere house style worn for its own sake$95–$4207.7/10Review
04
Jo Malone LondonFragrance Houses · Mixed
Light, uncomplicated scent for an office, and gifting$42–$2057.4/10Review
05
ByredoFragrance Houses · Mixed
Scandinavian minimalism, if you accept you may need to reapply$60–$3907.2/10Review
06
CreedFragrance Houses · Mixed
Aventus, if you can live with batch roulette$195–$7406.8/10Review