The ranking
Every house we have scored
One rubric, five weighted criteria, no sponsored placements. A score describes the brand on its publication date — reformulations and price rises move it, and we say so when they do.
7Brands scored
7.6Mean score
0Rated 8.6+
#BrandBest forPrice bandScore
01
Ilia BeautyClean & Indie Beauty · Strong
Light-coverage complexion with SPF, from a brand that publishes its standard$24–$548.2/10Review 02
Tower 28 BeautyClean & Indie Beauty · Strong
Reactive, eczema-prone or rosacea-prone skin that still wants makeup$12–$348.1/10Review 03
KosasClean & Indie Beauty · Strong
Under-eye concealer that does not crease or emphasise texture$18–$427.9/10Review 04
SaieClean & Indie Beauty · Strong
Dewy, minimal complexion that still looks like skin$16–$387.8/10Review 05
Youth To The PeopleClean & Indie Beauty · Strong
A good everyday cleanser, and a brand that takes packaging seriously$19–$887.7/10Review 06
BeautycounterClean & Indie Beauty · Mixed
People who want a published ingredient exclusion list and will pay for it$29–$986.7/10Review 07
Herbivore BotanicalsClean & Indie Beauty · Mixed
People who want skincare that looks beautiful on a shelf$18–$886.6/10Review