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Privacy policy

What Shelfproof collects, why, and what you can ask us to do about it.

Last updated: September 12, 2026
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What we collect

Information you send us — an email address, a correction, a message — and limited technical data such as browser and device type, referring page, approximate region, pages viewed and timestamps.

How it is used

To run and secure the site, answer messages, understand which reviews are useful, prevent abuse, and meet legal obligations. Correspondence with the editorial desk is not used to build advertising profiles.

Cookies and analytics

Essential cookies support sign-in and preferences. Any analytics we run produce aggregated usage information. Where consent is required for optional technologies, it is requested before they load.

Sharing

Limited information may be handled by hosting, security and email providers acting on our behalf, or disclosed where reasonably necessary to comply with law or protect rights and safety. We do not sell personal information.

Retention and security

Information is kept only as long as it is needed for its purpose, legal obligations or security. Reasonable safeguards are used; no online service can promise absolute security.

Your rights

Depending where you live you may request access, correction, deletion, restriction, portability or objection. We may need to verify your identity, and some records are retained where law or the public record requires it.

Children and changes

This site is not directed at children below the minimum age set by applicable law. We update this policy when practices change; the date above identifies the current version.

Shelfproof

Cosmetics brands, tested against their own claims.

We buy or independently verify what we can, read the full INCI list, and score every house on the same five criteria. No brand sees a review before it publishes.

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Skin notice

Shelfproof publishes general consumer research about cosmetics brands. Nothing here is medical advice, a diagnosis, or a treatment plan. Cosmetic ingredients affect people differently — patch test new products, read the full ingredient list, and speak to a dermatologist or pharmacist about a persistent skin, scalp or eye condition. Formulas, prices and ownership change; check the brand's own site before you buy.

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