Ilia Beauty review
Most clean makeup asks you to accept worse performance in exchange for a shorter ingredient list. Ilia's skin tint is the product that stopped that being true.
$24–$54Read review
Shelf
Clean & Indie Beauty
Independent and clean-positioned brands. We test the standard they publish against the ingredient list they ship.
7Brands reviewed
7.6Shelf average
8.2Highest score
Tower 28 Beauty review
Tower 28 was founded by someone with eczema and built its whole range around not triggering it. That constraint produced better makeup than most brands manage without it.
$12–$34Read review
Kosas review
Revealer Concealer is one of the best concealers made and it happens to contain caffeine, peptides and hyaluronic acid. That combination is harder than it sounds.
$18–$42Read review
Saie review
Saie makes a very specific kind of complexion — wet, lit-from-within, barely there — and it does it better than the much larger brands chasing the same look.
$16–$38Read review
Youth To The People review
The Superfood Cleanser is a genuinely good gel cleanser. Whether the kale in it is doing anything is a different question, and the brand is not keen to answer it.
$19–$88Read review
Beautycounter review
Beautycounter spent a decade campaigning for cosmetics regulation and selling mid-tier products at premium prices through a multi-level sales force. Both halves of that need examining.
$29–$98Read review
Herbivore Botanicals review
Herbivore makes the prettiest bottles in skincare and puts essential oils in almost everything. For a brand selling gentleness, that is a difficult combination to defend.
$18–$88Read review